Chichester-based radio station V2 Radio Sussex are aspiring to collect more bras than ever before as they launch their ‘Bring Us Your Bras’ appeal for the 3rd year in a row.
They’re hoping to smash the 5,426 bras collected through their appeal last year as their bra banks crop up across Sussex – with every tonne collected adding up to another £700 for Against Breast Cancer. In 2022 V2 Radio and their listeners donated a fantastic 382Kg which raised £267.40 for Against Breast Cancer.
Working with South-East based Lewis Brownlee Chartered Accountants, each old bra taken from bedroom to bra bank and are turned into funds for vital research into secondary spread breast cancer.
Ian Crouch, the station’s Drivetime presenter, explained how important the donations are:
“Our listeners have been amazing in the past and donated thousands of bras to this brilliant cause. Not only is it going towards raising funds for breast cancer research, but it’s also helping out small businesses both in the UK and abroad. It’s a simple way to support a great charity, especially in a cost of living crisis where it’s more difficult to give cash donations to important causes.”
Allie Wilson, Recycling & Customer Service Manager for Against Breast Cancer said “we are very pleased to have V2 Radio Sussex and their listeners on board again for the 3rd year running and we are excited to see if they can smash last year’s total.”
Allie explained more about our bra recycling scheme and ‘Bring Us Your Bras’ on the V2 Radio breakfast show with Tanya McCarthy, and you can here the full interview below:
The bra banks are open until the 26th of March.